Marketing &
growth strategy
Clarify where to compete, who to reach and how marketing can support your next stage of growth.
- Marketing strategy & priorities
- Market entry & go-to-market planning
- Commercial alignment & KPIs
INDEPENDENT PERSPECTIVE. EXECUTIVE EXPERIENCE.
Turn marketing into your next growth advantage.
Strategic clarity. Stronger brands. Measurable commercial growth. Marketing advisory for leaders ready to move their business forward.
KI
Mr. Kinan Ismail
Vice President, Marketing at Imdad · Dubai, UAE
30+ YEARS OF MARKETING LEADERSHIP
Mr. Kinan Ismail
Vice President, Marketing · Imdad
EXPERIENCE BUILT AT
imdad
National Bonds
EFG Hermes
Ogilvy
Saatchi & Saatchi
01 / HOW I CAN HELP
The right strategy.
The discipline to deliver.
For founders, CEOs and marketing leaders who need an experienced partner to connect marketing decisions with business priorities.
Marketing &
Brand &
market positioning
Build a clear, differentiated brand that gives customers a compelling reason to choose you.
- Brand positioning & narrative
- Integrated campaign direction
- Customer journey & experience
Demand &
revenue growth
Connect customer acquisition, conversion and sales through a more accountable marketing approach.
- Acquisition & conversion review
- CRM, analytics & MarTech direction
- Marketing & sales alignment
02 / SELECTED CAREER IMPACT
Experience measured
in business outcomes.
Selected results from executive and leadership roles. Each reflects its own business context.
Direct incremental revenue
Generated through a B2C2B demand-generation model connecting customer acquisition to partner revenue and product sales.
Marketing-led revenue growth
Aligning brand, customer acquisition, digital activity and sales objectives across regional markets.
Improvement in lead conversion
Through enquiry moderation, journey optimization and disciplined marketing and sales alignment.
Selected results from Kinan Ismail’s professional CV. Past results reflect their business contexts and do not guarantee future outcomes.
03 / YOUR STRATEGIC PARTNER
Boardroom perspective.
Hands-on understanding.
I’m Kinan Ismail, a senior marketing and commercial growth leader with more than 30 years of experience across healthcare, financial services, technology, government and consumer brands.
As Vice President of Marketing at Imdad, I lead regional marketing strategy across nine MENA markets. My approach connects brand, customer demand, digital transformation and commercial execution.
SELECTED LEADERSHIP ROLES
2017 — PRESENT
Vice President, Marketing
Imdad
2012 — 2016
Partner
ADXP Consultancy
2009 — 2013
Executive Director, Marketing
National Bonds Corporation PJSC
EARLIER EXPERIENCE
Regional brand & agency leadership
EFG Hermes · TBWA\RAAD · Ogilvy & Mather · Saatchi & Saatchi
2026
RECENT PARTICIPATION
Candela Academy 2026
Participated in Candela Academy 2026, continuing engagement with the aesthetics industry.
LET’S START WITH YOUR BUSINESS
What’s your next
growth challenge?
Share where your business is today and what you want to achieve. Let’s explore where an experienced marketing perspective can help.
Email Kinan ↗